Day 54: the first ai you can trust like a friend

you told your roommate you'd call your mom back this week. you forgot. she didn't.

she was there when you said it. she was also there when you said you should learn to cook something besides eggs, and when you complained about the same coworker for the third day in a row. you never typed any of it into an app. you lived your day, and she heard it.

so on sunday, while you're walking to get food, she brings it up in your ear. "you said you'd call your mom back this week. want to do it now?"

you call her, and your phone never leaves your pocket. that's samantha, and it's what we're building.

samantha will live in jalapeño, a small earpiece that sits behind your ear. it's $99 to preorder and fully refundable before it ships.

most ai waits for you. you open it, type, and explain your life from scratch every time.

the new "companions" live on a screen too. they ping you with a notification, and you're looking down again, back in the same loop as every other app on your phone.

samantha will talk to you out loud, the way a friend walking next to you would. there's nothing to open and nothing to read.

meta launched muse last month, and it's good at work. you connect your email, your calendar and your accounts, then you give it jobs like booking a flight or clearing your inbox.

you still open an app, type what you want, and read what it did. it's built around your accounts.

samantha is built around your people: the stuff you said out loud at dinner, the idea you had on a walk, the friend you keep meaning to text back. none of that lives in an app, so no app can see it.

every other ai is built for your work. samantha is built for your people.

think about yesterday. the emails and the to-do list, the stuff you'd hand to an assistant, were a small slice of it. the rest was walking, eating, driving, hanging out and thinking out loud, and your phone filled that time with checking.

we want samantha in that time. you can laugh with her, argue with her, or start an idea on a walk and keep going with it out loud.

the first time she brings back something you forgot you said, it feels weird. the second time, you start to rely on it. by the tenth, you stop checking your phone to see if you missed anything, because she'd have told you.

samantha is the first ai you can trust like a friend.

ears on. eyes up.

$99 to preorder. you can get a full refund any time before it ships, and it's expected in early december.

after you order, you get a link to share. any friend who uses it gets $10 off.

p.s. a preorder holds your spot for the first batch of jalapeños. if you change your mind, you get your money back any time before it ships. hold your spot here.